Monday, 11 November 2013

Cancer Research UK #PacketRacket

I was really pleased to be asked to blog about the important issue of cigarette packaging and the
influence this can have on our children. This exclusive campaign aims to raise awareness about this issue and is to protect our children.

As an ex-smoker myself this is a subject that I really care about - anything that will help stop our children taking up smoking is definitely worth shouting about.

What follows is the video campaign and CRUK's information. Feel free to share this information.








Every year in the UK 207,000 11-15 year olds take up smoking – that’s 570 children every day! Addiction keeps them smoking into adulthood, where it then kills one in two long-term users. Since tobacco advertising became illegal in the UK in 2002, tobacco companies have invested a fortune in branded packaging to attract new smokers. Most of these new smokers are children, with more than 80% of smokers starting by the age of 19.

Our video showing how children respond to branded cigarette packs gives you an idea of how powerful this glamorous tobacco packaging can be: www.cruk.org/standard-packs and there is strong evidence that removing glitzy designs from cigarette packs makes them less attractive to children. Plain, standardised packaging won't stop everyone from smoking – but it will give millions of children one less reason to start.

What does ‘standardised packaging’ actually mean?

Plain standardised packaging means all cigarette packs will look the same. They are packaged in a standard shape without branding, design or a logo: 

  • Health warnings will remain
  • Brand names will be in standard type face, colour and size
  • The shape, colour and method of opening the packet will be standardised
  • The duty paid stamp will remain with covert markings that show the pack is not counterfeit
  • Cigarette packs are also standardised in size and colour
  •  
 The information contained within this post is from Cancer Research UK.


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